Overview

Vibes Sports Bar & Lounge aims to provide a space for unique nightlife and cross-cultural experiences. In addition to existing as a place where people from across cultures come to relax, it also aims to include relaxation spots for tourists, a bar, a restaurant, and a club.

Apart from prioritising the need to be different from competitors, Vibes Sports Bar & Lounge was just at the startup stage of establishments. There has not been any associated trademark before now. With this in mind, I was able to narrow down my research to three core objectives that serve as a design brief for the project.

Objective:

• To develop a strong brand identity that accurately represents the lounge's unique offering of nightlife and cross-cultural experience.
• To create a cohesive brand image that is reflected in all marketing and promotional materials, including the lounge's website, social media accounts, and physical space.
• To differentiate the lounge from competitors and establish it as a premier destination for nightlife and cultural experiences.

Deliverables:

• Logo
• Letterhead
• Logo Guidelines Document

First Concept Draft